Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Release Date: November 01, 2010
December 08, 2015
December 08, 2015
January 01, 1983
December 31, 1969
December 31, 1996
June 19, 2007
June 10, 2008
May 09, 2011
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October 30, 1992
November 02, 2002
June 12, 2012
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February 07, 2009
January 01, 2009
December 01, 2020
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November 15, 2015
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January 05, 1996