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Release Date: February 02, 2019
The film explores the evolution of the bride price custom (彩礼) in contemporary rural China. It depicts how this tradition, once a cultural practice, has gradually transformed into a problematic "bad habit" (陋习). Under the pressure of exorbitant bride prices, families develop twisted values, worldviews, vanity, and competitive mentalities, creating significant social issues that affect countless rural households.
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