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The 1990s bring change to the South, with businesses moving into the region, and the rust belt giving way to the Sun Belt - while on the football field, the SEC is transformed as well. TV deals with CBS and ESPN, combined with the introduction of the sport's first-ever conference championship game, give the league more of a national profile than ever, and expansion brings in Arkansas and South Carolina as members. Meanwhile, Steve Spurrier at Florida fashions an era of high-octane offense, and his Gators form a heated rivalry with Tennessee and quarterback Peyton Manning, though the Volunteers only win a national title after Manning leaves and Tee Martin steps behind center.
